Brands can be seasonal and during lower interest times it can be hard to inspire and motive your audience, especially with a promotion. Below is an example of driving audience engagment with a feel good celebration of the season and promoting them to commit to a pre season purchase for 2018. The result, record sales.
Eddy lives in a highly positive surreal alternative reality that rubs shoulders with our own. He is a native of the absurd, enjoying life through music, fun, snow, surf and his beautiful naivety. The Eddy series of shorts are off beat, creating intrigue and cut through, creating connection with content that sits outside the obvious path. Below is the first episode, the 3rd episode is also below and more episodes can be found here
Sometimes you are lucky to have strong characters who embody the passion of the brand. Meet local legends of Mount Hotham, Buff Farnell and Bill Barker who reveal their shared passion for the mountain and backcountry. Supported by an article written by Buff Farnell in the Hotham Magazine.